Nearly 43,000 people each year are diagnosed with bowel cancer, making it the fourth most common cancer in the UK with 1 in 15 men and 1 in 18 women being diagnosed with bowel cancer during their lifetime (Bowel Cancer UK, 2023). It is a disease that predominantly affects people over 50 with 94% of new cases being in that demographic. Despite being the fourth most common cancer, it is the second biggest cancer killer in the UK, with more than 16,800 people dying each year (Bowel Cancer UK, 2023). That being said, a vast majority of people survive bowel cancer if it is diagnosed at its earliest stage, making it treatable and curable if diagnosed early and therefore different methods should be trialled and introduced, dependent on their effectiveness and value for money to improve uptake of screening.
The Text Or Phone for Participation in bowel cancer Screening (TOPPS) project, commissioned by University College London, seeks to determine the effectiveness and cost effectiveness of text message reminders and patient navigation telephone calls in increasing the uptake of bowel cancer screening amongst non-responders.
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The primary aim of the project is to provide enough data to University College London to determine the effectiveness and cost-effectiveness of text message reminders and telephone calls in increasing bowel cancer screening uptake amongst non-responders.